GroupM’s web and data analytics’ service offering increases significantly

GroupM Finland Oy and Super Analytics Oy have signed a strategic cooperation agreement. GroupM will centralize all of its web and data analytics’ offerings to Super Analytics.

PRESS RELEASE                                                                                 22.10.2015
For Immediate Release
 
GroupM’s web and data analytics’ service offering increases significantly

GROUPM AND SUPER ANALYTICS HAVE SIGNED A STRATEGIC COOPERATION AGREEMENT

GroupM Finland Oy and Super Analytics Oy have signed a strategic cooperation agreement. GroupM will centralize all of its web and data analytics’ offerings to Super Analytics. Super Analytics´s 15 web analysts and performance-based online marketing experts will in the future be part of GroupM’s Connect-team. Companies will share the same premises in Helsinki and in Turku.

Cooperation agreement strengthens GroupM’s media agencies Mediacom, MEC, Mindshare and Maxus analytics’ know-how and data-based campaign optimization resources. Cooperation will also support the strong growth of Super Analytics. With this agreement GroupM’s digital media team is almost doubled.
 
”This is the fastest and the most efficient way to scale our current function to the next level. As we were searching for a suitable partner, Super Analytics clearly proved to be the most interesting option. We share the same values and ways of doing business with customers.” Antti Leino, GroupM’s Digital Director, says.
 
” We have always believed in strong network and value chain models. GroupM’s digital marketing expertise and offering combined with Super Analytics’ analytic skills allows our customer base to have an all-round one supplier.”, Super Analytics Super VP of Sales,Ville Virtanen says.
 
GroupM’s digital marketing experts and Super Analytics personnel know each other already, which enables immediately fertile and customer value-generating cooperation to both companies customer base.
 
GroupM is the largest media agency group in Scandinavia. Group includes agencies Maxus, MEC, Mediacom and Mindshare in Finland. GroupM’s role is to support agencies by developing new tools and products, which can help customers to succeed. More information www.groupm.fi.
 
Super Analytics, founded 2012, is a digital consulting and analytics company, which develops online business customer experience to its clients. Super Analytics Oy consults and educates corporate customers globally. Super Analytics Oy employs 19 digital customer experience experts in Turku and in Helsinki. More information www.superanalytics.fi.   

More information:
 
Antti Leino
Digital Director
GroupM Finland Oy
antti.leino@groupm.com
Mobile: +358 40 57 07 959
Pohjoinen Makasiinikatu 3-5
www.groupm.fi

 
Ville Virtanen
Super VP of Sales     
Super Analytics Oy
Mobile: +358 50 5050013
Email: ville@superanalytics.fi
www.superanalytics.fi

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